Coming soon

Find public bids and price them with confidence.

Footing finds the public bids that fit your shop, prices them against your real history and the market, and keeps a record that gets sharper every time you bid.

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Core Capabilities

Bid Discovery

Pricing Intelligence

Market Gap Analysis

Confidence-scored Estimates

Historical Estimating Memory

Proposal Drafting

Manifesto

Estimating runs on instinct. It deserves a record.

Every contractor carries a private library of hard-won numbers — what a job actually cost, where the margin hid, which bids were worth chasing. Today that knowledge lives in spreadsheets, inboxes, and memory. When the estimator leaves, it walks out the door.

Footing turns that scattered experience into structured, searchable intelligence. It surfaces the public bids that fit your shop, grounds each estimate in real pricing history, and gets sharper every time you win or walk. Not a black box — a second set of eyes that remembers everything.

The gap is the point

Your number, beside the market.

Footing sets every line beside the market range and shows the gap — sourced, with the basis on every figure. A confident total hides where the risk is. The gap shows you, so you bid with evidence instead of a number you can't see inside of.

Your price vs the market

DFW

Masonry

You $220,000·Market $108k–$330k

within market

Framing

You $96,000·Market $66k–$200k

+20% vs market

Plumbing

You $195,000·Market $120k–$450k

−21% vs market

Estimated DFW benchmark — not validated against awarded bids

What Footing does

From first bid to final number.

Bid Discovery

Public bids across DFW agencies and portals surface automatically, filtered to the work your shop actually does — no more refreshing a dozen procurement sites. Starting in DFW, expanding from there.

Pricing Intelligence

Every line is grounded in real pricing history and set beside the market range — so you see not just what your number is, but where it sits.

Market Gap Analysis

Your price next to the market, line by line, with the basis on every figure. A confident total hides the risk; the gap shows you exactly where it is.

Confidence-scored Estimates

Each estimate carries an honest confidence score — grounded in your own history where you have it, the market where you don't — exposing uncertainty instead of hiding it behind a single tidy total.

Historical Estimating Memory

Past estimates and outcomes become a searchable record. The knowledge that used to live in one person's head stays with the business.

Proposal Drafting

Turn a scored estimate into a clean, client-ready proposal in minutes, with the structure and detail buyers expect.

Contact

Anita Njoku

Founder

Anita builds AI-native tools that expose uncertainty honestly and put the judgment back where it belongs — with the person making the call. Questions and early-access requests are always welcome.

hello@arauan.com

Be first in line when Footing opens.

By submitting your email, you agree to our privacy notice. We'll only email you about the launch — unsubscribe anytime.