Operational memory for repeat bidders
Footing discovers DFW public opportunities. You can also track bids from anywhere, build estimates from bid documents and your Company Footing rates, turn reviewed totals into clean proposals, and record what happened next.
We’re selecting a small group of DFW commercial contractors for a founder-led complimentary private pilot. A request asks to be considered; it is not automatic admission.
The product
The same opportunity moves from rationale to reviewed number to clean proposal. Sources stay visible internally; the customer receives one coherent bid.
01 · Find
Illustrative product preview using demo data.
Public agency · Bid documents available
Why this surfaced
The solicitation describes work included in the demo contractor profile. Scope, schedule, and bonding still need a human review.
A real verdict from Footing’s product vocabulary—not a fit score or win probability.
02 · Estimate
Illustrative product preview using demo data.
Selective demolition
12,000 floor SF · $2.50/floor SF
$30,000
Metal framing
8,400 LF · $5.75/LF
$48,300
Doors & hardware
32 EA · $1,450/EA
$46,400
Contractor-reviewed amount
Changed by you
$124,700
03 · Propose
Illustrative product preview using demo data.
Proposal
Prepared for the project owner
Scope
Selective demolition, metal framing, doors, and hardware as described in the attached scope.
Investment
$124,700
Timeline
Schedule coordinated after notice to proceed.
The proposal carries the reviewed bid—without internal estimate, gap, or Footing language.
The workflow
Footing is not a one-off estimate generator. It is the record that follows a bid all the way through—and carries the learning into the next one.
Footing surfaces public opportunities across DFW. You can also add any bid to Pipeline for lightweight tracking.
Discovered opportunities show why they surfaced and what still needs review. Rich evaluation for user-added bids is planned for the private pilot.
Build from bid documents, measured takeoffs, your company rates, past bids, and clearly labeled Footing starting estimates.
Turn the contractor-reviewed estimate into a clean proposal whose customer-facing total matches the bid.
Keep the bid, proposal, submission state, and follow-up in one connected record.
Record Won, Lost, Callback, Pending, or Didn’t bid. Those outcomes sharpen future guidance inside your workspace.
Pricing provenance
Company economics, Footing’s starting view, and the contractor’s reviewed bid answer different questions. Footing keeps each one named so a comparison cannot quietly become authority.
Layer 01
Saved company rates and past bids ground the price in how your business actually works. Quantity source and rate origin stay visible separately.
Layer 02
A reviewable starting point when company evidence is missing. Today, Footing’s estimated benchmark is DFW-specific and is not validated against awarded bids.
Layer 03
The number you intentionally choose after reviewing scope, quantities, sources, and gaps. Changes stay labeled instead of inheriting the original source.
Inspect the evidence
Footing keeps quantity source, rate origin, calculation, and review status separate. A true statement about one part of a line never gets promoted into a claim about the whole price.
From bid documents — The cited scope or quantity—not automatically the price.
Measured from your takeoff — A quantity your team measured and reviewed.
Your rate — Pricing saved by your company.
Past bid — A price grounded in your own bidding history.
Estimate — A Footing starting value that still needs review.
Adjusted — A contractor change that no longer borrows the old source claim.
Company amount vs Footing starting amount
Illustrative product preview using demo data.
Masonry
$6K above Footing · 3%
Company $220K·Footing starting $214K
Metal framing
$15K above Footing · 7.5%
Company $215K·Footing starting $200K
Plumbing
$15K below Footing · 12.5%
Company $105K·Footing starting $120K
Footing’s starting amount is its best estimate for this scope based on the available project details, company information, and relevant pricing signals. Review it alongside the company amount before choosing the final price.
Who Footing is for
Footing is for teams whose advantage lives in accumulated judgment: which work fits, where their numbers came from, what changed before submission, and what the buyer did next.
It gives estimators and company leaders a shared record without flattening the call into a score. Evidence stays inspectable, uncertainty stays visible, and the final bid remains the contractor’s.
Field Notes
Essays on public bids, contractor judgment, and source-backed estimates—written from the founder’s own notes.
Early partners · DFW
We’re selecting a small group of DFW commercial contractors for a founder-led complimentary private pilot.
Anita Njoku, Founder
footing@arauan.comSelected contractors receive a separate invitation. Qualified companies not selected for the first cohort stay on the early-access list for later openings.
FAQ
No. Footing’s public-opportunity discovery currently focuses on DFW. You can track opportunities from anywhere and build estimates from their bid documents and your Company Footing rates. Footing does not present a locally calibrated benchmark outside DFW.
Yes. The shipped Pipeline supports lightweight tracking for opportunities you add. Rich fit evaluation and recommendations for those user-added opportunities are planned for the private pilot; the current Add a bid flow does not pretend to provide that richer evaluation.
Your company-specific view uses your saved rates and past bids. When that evidence is missing, Footing may show a clearly labeled starting estimate. Today’s Footing benchmark is DFW-specific, informed by market signals, and not validated against awarded bids—so it is guidance to review, not a typical or prevailing rate.
No. Footing organizes evidence, performs deterministic calculations, shows gaps, and explains what needs attention. The contractor reviews the scope, quantities, pricing, exclusions, proposal, and final submission.
The complete record: estimates, proposals, submissions, and outcomes. Recording Won, Lost, Callback, Pending, or Didn’t bid keeps the next decision grounded in what your company actually did. Tenant-specific memory stays inside your workspace.
A request is an expression of interest, not automatic admission. We’re selecting a small group of DFW commercial contractors for a founder-led complimentary private pilot. Separately invited design partners receive guided onboarding; other qualified contractors remain on the early-access list for a later cohort or broader launch. There is no card and no automatic conversion or charge.